What I Do
My mission is to do whatever it takes to help people feel safe and gratified when interacting with a brand or product. My UX philosophy and approach is aimed at influencing controllable variables to evoke a positive emotional response and create a memorable experience.
This is accomplished through careful research and evaluation of a combination of human factors, design guidelines, and understanding of the relevant marketplace. This in-depth discovery enables me to recommend new and emerging usability techniques, process improvements, aesthetically pleasing design elements and proper placement tactics that will effectively resonate and drive action with the target audience.
My expertise extends to refining concepts and designs to achieve the best results for applications and websites. This includes maintaining a brand’s visual integrity across mobile and desktop platforms in a way that’s intuitive to use and supports usability best practices.
I have extensive experience in clearly communicating usability testing results and findings, as well as providing recommendations, and potential design solutions to developers, designers, and executive leadership.
I have successfully lead projects to help brands achieve high quality User Centered Design within short timeframes.
Industries I’ve served include: Builders, Education, Transportation, Jewelry, and many more sectors.